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...Göran Svensson; Stanley J. Shapiro; Clifford J. Shultz, II Purpose The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what macromarketing can contribute both to better understanding...

... directions, the policies of the two governments are certain to be differentiating. © Emerald Group Publishing Limited 2004 USA Germany International relations Economic development Demographics The recent controversy between the USA and Germany has highlighted the divergent paths...