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Keywords: Emerging countries
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Journal Articles
European Business Review (2020) 32 (5): 758–800.
Published: 21 October 2020
... themes such as consumer behaviour in regard to luxury brands and women entrepreneurship in an emerging country context in this paper. Findings It was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations has taken place...
Journal Articles
Journal Articles
Journal Articles
European Business Review (2014) 26 (6): 588–602.
Published: 07 October 2014
...Juan Carlos Sosa Varela; Mauricio Losada-Otálora; Lourdes Casanova Purpose – The purpose of this paper is to develop an analytical framework that challenges the condescending view of multinationals of emerging countries. In this paper, it is showed that emerging multinational companies (EMNCs...

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