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Keywords: Emotion
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Journal Articles
Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness
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Journal:
European Business Review
European Business Review (2014) 26 (1): 43–63.
Published: 07 January 2014
...Seyed Shahin Sharifi Purpose – The purpose of this paper is to study the influence of the trilogy of emotion – cognition, affection, and conation – on future purchase intentions in consumers of products of high involvement. Design/methodology/approach – The author employed two studies...
