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Keywords: Environmental CSR
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Journal Articles
Journal:
European Business Review
European Business Review (2014) 26 (4): 330–339.
Published: 03 June 2014
.../approach – Building on extensive literature, a conceptual model of environmental CSR-corporation that includes three factors of consumer behavior is proposed. Findings – The study highlights that environmental CSR has a positive effect on corporate/brand reputation and corporate profitability...
