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Keywords: Environmental scanning
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Journal Articles
Mental modelling complexity in EC value chains
Available to Purchase
Journal:
European Business Review
European Business Review (1995) 95 (6): 35–41.
Published: 01 December 1995
...Peter McHardy Presents a method for environmental scanning for small– to medium‐sized enterprises (SMEs) not familiar with strategic planning. Mental modelling is used to scan the domino effects of patterns of change and relate them to the micro, rather than the macro level. Posits unique...
