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Keywords: Ethical consumerism
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Journal Articles
Journal:
European Business Review
European Business Review (2018) 30 (3): 246–271.
Published: 14 May 2018
...: the extrinsic self-oriented value defined as efficiency and excellence and the intrinsic other-oriented value pertaining to ethics or spirituality. Enhancement of extrinsic self-oriented value imbeds the potential of CSR initiatives to affect customers’ purchase behaviour and thus strengthen ethical consumerism...
