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Keywords: Experiential marketing
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Journal Articles
Orchestrating an experiential value proposition: the case of a Scandinavian automotive manufacturer
Available to Purchase
Journal:
European Business Review
European Business Review (2022) 34 (5): 624–641.
Published: 09 May 2022
... at: aeklund@uwlax.edu 05 07 2021 03 12 2021 16 03 2022 30 03 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand-related stimuli Experiential marketing Sensory cues Sensory marketing Service-dominant logic Value...
