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Keywords: Food manufacturing firms
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Journal Articles
Journal:
European Business Review
European Business Review (2013) 25 (3): 301–314.
Published: 26 April 2013
...Helen E. Salavou Purpose The purpose of this paper is to investigate empirically whether a hybrid, compared with other forms of competitive advantage, contributes to better business performance. Design/methodology/approach Based on 105 food manufacturing firms in Greece, a European Union (EU...
