...David Pollitt; Colin Mellors Since Britain joined the European Community, there has been growing recognition of the importance of foreign‐language training to help companies make a success of their closer links with Europe. But many British businesses appear to be under‐prepared. Reports...

... with the emphasis on integration of departments and interfacing of language‐related issues. Highlights the pitfalls of unco‐ordinated programmes and the benefits of those which are quality‐oriented, thereby giving UK companies a favourable image in their foreign language business communications. © MCB UP Limited...

... with the diversity of culture and language, backed up by an enhanced professional awareness of technological systems progress, so vital in the highly competitive business arena of the future. © MCB UP Limited 1991 Foreign languages European Union National cultures Single market VOLUME 91 NUMBER 1...

...Derek Utley A description of the implementation of a language training programme in the UK subsidiary, Rowntree Mackintosh, of a large multinational company, Nestle, is given. © MCB UP Limited 1990 Foreign languages Multinationals Training PUTTING IT ALL TOGETHER: SETTING UP...

...George Edwards As 1992 approaches, the quantity and quality of business communication is increasingly an issue. Learning foreign languages still leaves a deficit in real communication; how well does the native speaker ensure that communication with those who have learned his language is effective...

... will depend on the individual circumstances. One factor is how business contacts are likely to react to having to communicate in a language other than their own: some may be perfectly happy to interact in English, while others may detest the idea. Another factor is the importance of the foreign language...

...Terence Mughan Foreign language skills are invaluable tools for exporting firms,and this area is focused on with reference to a case study of a West Midlands‐based UK subsidiary of a German‐speaking international metallurgical group. © MCB UP Limited 1990 Communications Foreign...

.... Initiatives for encouraging and facilitating this are examined with the emphasis on business language techniques. A raising of standards, above the ordinary level of competence which we have come to accept, is vital. © MCB UP Limited 1990 European Union Foreign languages International trade...