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Keywords: Frameworks
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Journal Articles
Journal:
European Business Review
European Business Review (2006) 18 (4): 266–293.
Published: 01 July 2006
...Göran Svensson; Adel I. El‐Ansary Purpose The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes. Design/methodology/approach The paper is conceptual based...
