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Keywords: Furniture company
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Journal Articles
Journal:
European Business Review
European Business Review (2019) 31 (5): 721–743.
Published: 02 August 2019
...-driven innovation; however a detailed understanding of these factors is missing. Design/methodology/approach A long-term case study was conducted at a furniture company between 2009 and 2016. Interviews were conducted with respondents within the company, as well as with partners such as retailers...
