... areas is proposed to serve in planning and implementing efforts of sustainable tourism in the market and society, all of which serve as a foundation and first layer of the multi‐layer matrix model. Tourism Modelling Sustainability Triple bottom line Hospitality Matrix model Gap analysis...

... of the knowledge factory by Stanley Aronowitz ”, Journal of Consumer Affairs , Vol. 36 No. 1 , pp. 99 ‐ 114 . © Emerald Group Publishing Limited 2008 Research Gap analysis Marketing Consumers I read recently about a cat burglar who snuck into a luxurious house one night at about 3:00...

.... This paper helps to remedy the situation. Ideas are offered up for the development of marketing knowledge and ways are suggested to help close the theory practice gap in the discipline, through the medium of the textbook. © Emerald Group Publishing Limited 2008 Marketing Gap analysis...