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Journal Articles
Journal Articles
European Business Review (2008) 20 (6): 533–546.
Published: 15 October 2008
... of the general findings is offered by Clive Terry the marketing and sales manager of Thor Engineering, a manufacturer of meat slicing equipment. He said that marketing is: Marketing Gap analysis The gap between theory and practice in business is well documented. A number of articles in well...
Journal Articles
European Business Review (2008) 20 (6): 570–578.
Published: 15 October 2008
.... 36 No. 1 , pp. 99 ‐ 114 . © Emerald Group Publishing Limited 2008 Research Gap analysis Marketing Consumers I read recently about a cat burglar who snuck into a luxurious house one night at about 3:00 am, got confused in the dark, tripped on a child's toy, hurt...

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