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Keywords: General management
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Journal Articles
Journal Articles
European Business Review (2009) 21 (3): 215–232.
Published: 15 May 2009
... be the most critical issue in the “bad sale” of OB research data and theories. © Emerald Group Publishing Limited 2009 Organizational behaviour General management Action research The theory‐practice gap in OB, which is ever widening into a gulf, has been raised before by other...
Journal Articles
European Business Review (2008) 20 (6): 471–491.
Published: 15 October 2008
... on this shortfall that we sample in Table I , and all kinds of solutions are being proposed to deal with what came to be called the “relevance gap”, some of which we recall in Table II . © Emerald Group Publishing Limited 2008 Management technique General management Action research Innovation...
Journal Articles
European Business Review (2008) 20 (6): 492–514.
Published: 15 October 2008
... as practice. Ian Fillis can be contacted at: i.r.fillis@stir.ac.uk © Emerald Group Publishing Limited 2008 Metaphors Arts Marketing theory General management The main purpose of this paper is to move beyond the widespread linear/rational mode of thinking which permeates marketing...
Journal Articles
European Business Review (2008) 20 (1): 36–50.
Published: 18 January 2008
...Hester Nienaber; Gerrie Roodt Purpose This paper aims to determine the views of a select group of manager‐students on general management and leadership and whether or not their views correspond to classical management theory. Design/methodology/approach An exploratory‐descriptive approach...

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