... Global marketing Alliances Return on investment Spain Alliances are a means that has always been available for firms to enter new countries. However, their role has undergone important changes as a result of globalization processes and technological change that characterize the current...

... and the second focuses on the definition of competition policy and its inherent conflict with other micro‐economic policies which can be loosely seen as industrial policy (Hay, 1993). The former poses few difficulties in what is becoming a global market, but the latter raises more fundamental problems...