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Keywords: Glocalisation
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (3): 425–442.
Published: 25 February 2020
... Glocalisation Country of origin effect Territory In the third globalization era in which we currently live (Bertoli and Valdani, 2018), enterprises operate in institutional environments that are becoming increasingly more complex and competitive because of several factors, of which, one of the most...
