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Keywords: Green consumer behaviour
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Journal Articles
Exploring green consumers' product demands and consumption processes: The case of Portuguese green consumers
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Journal:
European Business Review
European Business Review (2013) 25 (3): 281–300.
Published: 26 April 2013
... marketing studies were unsuccessful in segmenting green consumers even “on average”, resulting in elusive and contradictory outcomes. Only very few studies are aimed at exploring the green consumer's behavior using qualitative research approaches. This paper explores the product demands of green consumers...
