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Keywords: Green consumption
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Journal Articles
Journal:
European Business Review
European Business Review (2018) 30 (5): 554–570.
Published: 13 August 2018
... in a prevention (promotion) state were more (or less) inclined to buy green products. Design/methodology/approach To test the effect of RF on green and non-green consumption, the authors carried out two experimental studies (one considering a service – car sharing – the other a physical product – a laundry...
