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Keywords: Green trust
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Journal Articles
Ranendra Sinha, Subrahmanyam Annamdevula, Asrar Ahmad Teeli, Suresh Babu SVN, Kundan Mahendrabhai Patel
Journal:
European Business Review
European Business Review (2026) 38 (5): 685–712.
Published: 09 June 2026
...Ranendra Sinha; Subrahmanyam Annamdevula; Asrar Ahmad Teeli; Suresh Babu SVN; Kundan Mahendrabhai Patel Purpose This study aims to explore the dual role of perceived greenwash ( PGW ) in shaping pro-environmental purchase decisions, examining its negative influence on green trust while also...
Includes: Supplementary data
Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (3): 341–362.
Published: 05 March 2026
...Muhammad Zia Ul Haq; Guangming Cao Purpose The study aims to address the “green attitude–behavior gap,” a critical challenge in promoting sustainable consumer practices, and examines the relationships among sustainable packaging, green knowledge, green trust, green attitudes, green purchasing...
