... and brand attitude in Hong Kong. Design/methodology/approach The theoretical framework is tested using data from 302 customers of a durable technology product, a smartphone, in Hong Kong, collected using a self-administered online survey. Partial least squares-structural equation modelling was used...

...David Floyd The recent handing over of Hong Kong to China was an important landmark in British history. One might question, however, whether Hong Kong is still going to be of great significance to Britain and Europe in future years and whether future business and trade will remain important...