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Keywords: Impression management
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Journal Articles
Dialogic features of brand South Africa’s website and tourists’ intentions to visit
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (5): 569–584.
Published: 02 August 2019
... Drawing from the dialogic communication and impression management theories, the authors applied partial least squares structural equation modelling (PLS-SEM) to analyse data solicited from 672 participants via an electronic survey. Findings This paper demonstrates that the dialogic communication...
