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Keywords: Increased resource commitment
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Journal Articles
Psychic distance and environment: impact on increased resource commitment
Available to Purchase
Journal:
European Business Review
European Business Review (2012) 24 (4): 351–373.
Published: 22 June 2012
... in their internationalization process. Increasingly, contrary to the Uppsala internationalization process (IP) model, firms are engaging in direct investment, rather than exporting as an initial step into overseas markets. Yet, it remains unclear how psychic distance affects firms engaged in increased resource commitment...
