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Keywords: Independent certification
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Journal Articles
Journal:
European Business Review
European Business Review (2014) 26 (4): 305–329.
Published: 03 June 2014
... in comparison with independent certifications organised by an external third party. Design/methodology/approach – An empirical study involving 134 French consumers by means of a conjoint analysis method was conducted, and the case of Nespresso coffee was tested. Findings – The results show that self...
