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Keywords: Innovation perception
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Journal Articles
Satisfaction as a mediator in phygital insurance: a PLS-SEM analysis of hybrid interaction, innovation perception and behavioral intentions
Available to Purchase
Journal:
European Business Review
European Business Review 1–23.
Published: 03 June 2026
...Lassad Dhiad; Bilal Louail; Siham Riache; Mesud Tayeb Purpose The issue brought forth by the research is the role cited of satisfaction perception as the mediator. It illustrates how customer satisfaction integrates hybrid interaction processes and innovation perceptions with behavioral intentions...
