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Keywords: Insurance
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Journal Articles
Through the pyramid: implications of interconnectedness in Africa
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (3): 289–303.
Published: 13 May 2019
..., the propensity of the middle class to cover low-income individuals on an insurance product was assessed. Findings Income strata are interrelated and can inform value propositions, which is demonstrated in this paper with insurance, where the middle class are willing to include others, depending...
