.... Findings The results indicate that creativity, entertainment and irritation significantly enhance the perceived value of AI-generated advertising, which positively affects attitude and purchase intention. Furthermore, AI exposure moderates the relationship between advertising value and attitude...

... impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses. Findings Findings confirm the role of TPB...

...Fayçal Boukamcha Purpose – This paper aims to clarify the impact of the entrepreneurial training on a Tunisian trainee’s entrepreneurial cognitions and intention. An interactive cognitive perspective was adopted to test the interaction effect between the entrepreneurial cognitions: the perceived...