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Keywords: Interface management
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Journal Articles
Journal:
European Business Review
European Business Review (2010) 22 (3): 287–305.
Published: 18 May 2010
... their interview. Each interview was fully transcribed and then analysed through a traditional thematic content analysis (Besson et al., 2007). © Emerald Group Publishing Limited 2010 Sales Marketing Interface management Business‐to‐business marketing United Kingdom What...
