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Keywords: International expansion
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Journal Articles
Journal:
European Business Review
European Business Review (2024) 36 (1): 89–111.
Published: 18 September 2023
...Jaison Caetano da Silva; Rosilene Marcon; Ronaldo Parente; Cinara Gambirage Purpose The purpose of this study is to investigate the effect of international expansion of emerging markets multinationals (EMNEs) on the home country nonmarket political strategy and why some EMNEs intensify...
Journal Articles
Journal:
European Business Review
European Business Review (2014) 26 (6): 514–530.
Published: 07 October 2014
... Group Publishing Limited 2014 Emerging economies Resource-based view Psychic distance International expansion Mercosur Brazilian firms confront a major strategic challenge due to several developments that have transformed their competitive landscape. Chief among these developments...
