... and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode International marketing Knowledge...

... a deeper understanding of international exchange processes by combining literature on international industrial purchasing and international marketing. Situations are identified where different areas of theory are applicable. The paper also contributes to the discussion on what should be the conceptual...

...Michael R. Czinkota; A. Coskun Samli Purpose International marketing has performed extremely well during the second‐half of the twentieth century. This paper examines the outstanding performance from different perspectives and evaluates the future of international marketing in the age...

...Robert E. Morgan Explores two theoretical constructs evident in the exporting area of the international marketing literature: export stimuli and export barriers. Takes account of the manner in which these explanatory variables can predict export behaviour among small and medium‐sized firms...

..., an analysis of EC material on the subject reveals that firms′ reasons for such developments appear to have become more market‐oriented over time. © MCB UP Limited 1993 European Union International marketing Joint ventures Market entry Mergers and acquisitions EUROPEAN BUSINESS REVIEW Trends...