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Keywords: International strategy
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Journal Articles
Firm’s strategic orientation, market context, and performance: Literature review and opportunities for international strategy research
Available to Purchase
Journal:
European Business Review
European Business Review (2016) 28 (4): 378–404.
Published: 13 June 2016
... on relationships between EO/MO and performance of foreign units. Research limitations/implications First, further studies on international strategy need to develop EO/MO components that are consistent with foreign units’ value-adding roles. Second, the impact of dynamism originating from competitors in foreign...
