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Keywords: Invisible communication
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Journal Articles
Invisible communication: a challenge to established marketing communication
Available to Purchase
Journal:
European Business Review
European Business Review (2012) 24 (2): 120–133.
Published: 02 March 2012
...Åke Finne; Tore Strandvik Purpose The purpose of this paper is to examine the concept of invisible communication and its implications in marketing communication. It defines invisible communication and proposes an analytic framework enabling an expanded view of marketing communication. Design...
