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Keywords: Involvement
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Journal Articles
Exploring consumer–brand engagement: a holistic framework
Available to Purchase
Journal:
European Business Review
European Business Review (2021) 33 (1)
Published: 05 September 2020
...Man Lai Cheung; Guilherme D. Pires; Philip J. Rosenberger III Purpose This paper aims to investigate the causal relationships between constructs related to consumer–brand engagement (CBE), including consumers’ enduring involvement, ongoing information search behaviour, online engagement behaviour...
Journal Articles
Resident co‐creation: the case of the 2010 Soccer World Cup
Available to Purchase
Journal:
European Business Review
European Business Review (2013) 25 (4): 336–350.
Published: 21 June 2013
...Adele Berndt; H.B. Klopper; Ilse Niemann‐Struweg; Corne Meintjes Purpose The purpose of the study was to investigate the involvement and actions (co‐creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which was held in South Africa during June and July...
