... use applied approaches, suited for the needs of the business community. Design/methodology/approach Though an analysis of history of universities and a literature search on knowledge creation and innovation, the author believe that business schools can benefit from using radical approaches...

...Joe F. Hair, Jr Purpose The purpose of this paper is to provide an overview of predictive analytics, summarize how it is impacting knowledge creation in marketing, and suggest future developments in marketing and predictive analytics for both organizations and researchers. Design/methodology...