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Keywords: Latent profile analysis
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Journal Articles
Resources integrators in social media: an analysis of value cocreation
Available to Purchase
Journal:
European Business Review
European Business Review (2024) 36 (6): 816–845.
Published: 14 February 2024
.../methodology/approach This study reviewed the literature and developed measurement instruments for the constructs of interest. Data were collected from 406 customers in an emerging market in 2019 and analyzed using latent profile analysis. Findings This study identified three profiles of value cocreators...
