Keywords: Learning organizations
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Journal Articles
European Business Review (2008) 20 (3): 240–259.
Published: 16 May 2008
... is at the heart of a company's ability to adapt to a rapidly changing business environment. Peter Senge (1990) in his book, The Fifth Discipline, describes a learning organization as a place where people continually expand their capacity to create the results that they desire, where...
Journal Articles
European Business Review (2008) 20 (3): 222–239.
Published: 16 May 2008
... of the objectives of organizational learning is to place customer service within the context of strategic marketing (Lee, 2004). By doing this, a clearly defined organizational culture should emerge that embraces adaptation. Organizational innovation Marketing Learning organizations Partnership Sustainable...
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