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Keywords: Less-organised retail segment
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Journal Articles
Journal:
European Business Review
European Business Review (2022) 34 (4): 521–540.
Published: 01 April 2022
... as customers tend to devote their time and financial resources to firms believe to cater sufficiently to their service/product needs. Customer share of wallet fsQCA Less-organised retail segment Retail service quality model Spaza shop Several scholars –including Azeem et al. (2018...
