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Keywords: Local brand purchase likelihood
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Journal Articles
Journal:
European Business Review
European Business Review 1–34.
Published: 19 November 2025
... of CRSC on local brand purchase likelihood. The authors also assess mediating mechanisms – local brand attitude ( LBA ), local brand perceived quality ( LBQ ) and familiarity (LBF) – and explore enjoying nature as a novel antecedent of CRSC . Findings Results confirm that CRSC positively...
