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Keywords: Management theory
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Journal Articles
Journal:
European Business Review
European Business Review (2007) 19 (2): 174–192.
Published: 13 March 2007
... Management theory Education According to Kotler, other leading academics were also members of the Northwestern faculty during this early period of his career. Richard Clewett was well‐known in channels research. Harper Boyd and Ralph Westfall were publishing case books and marketing research texts...
Journal Articles
Journal:
European Business Review
European Business Review (2004) 16 (3): 248–266.
Published: 01 June 2004
... Emerald Group Publishing Limited 2004 Strategic management Organizational change Management theory Automotive industry Business environment Europe To give a name to a thing is gratifying … but it is also dangerous: The danger consists in one's becoming convinced that all is taken care...
