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Keywords: Market choice
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Journal Articles
Journal:
European Business Review
European Business Review (2015) 27 (1): 34–59.
Published: 12 January 2015
... 2015 Internationalization International new ventures Market choice Psychic distance Software industry The global software industry, worth around $400 billion in 2013 (Gartner, 2014), is characterized by high turbulence and competition. Opportunities exist for both small niche firms...
