...Anders Pehrsson Purpose The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation (EO) and performance, and between market orientation (MO) and performance in different market contexts that set boundaries for performance. Design/methodology...

...Anders Pehrsson; Göran Svensson; B. Elango Purpose International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to examine the role of market context in influencing the relationship between...

... the customer scope of the firm if it operates in a mature market. The impact of the main competitor's scope is robust across all market contexts. Furthermore, the broader the product scope of the firm, the better the financial performance if the firm operates in a growing market. Research limitations...