... that are weak, immature or missing. Design/methodology/approach A conceptual review, which develops four propositions, demonstrating that market entry with bridging networks may be the preferred mode of entry in the presence of institutional voids. Alternative modes may not be viable because of costs...

... through services of an agent (Mathews and Zander, 2007). Although internationalization provides an understanding of market entry, it does not consider the ongoing relationships. An understanding of RM may therefore provide a more in depth understanding. Psychic distance is a pre-market-entry...

... need, and product differentiation. It was found that the negative effect of capital need on return on sales was smaller for ventures pursuing a broad scope. Further, the negative effects of all barriers were smaller for broad‐scope ventures as regards shareholder wealth. Market entry Marketing...

...@buseco.monash.edu.au © Emerald Group Publishing Limited 2006 Emerging markets Market entry Small enterprises Australia Czech Republic Poland Central and eastern Europe (CEE), with its unprecedented economic, political and social transformation since the fall of communism to a market‐economy...

...John R. Darling; Hannu T. Seristö This article focuses on a paradigm of ten key steps for successful decision making in export marketing for the European business firm. These ten steps are: analyze market opportunity; assess product potential; establish market entry mode; make a firm commitment...

... be considered. Market entry Foreign investment Poland Joint ventures Investment choice has been well documented. In Europe merger activity has been more popular recently. In the 1960s and the 1970s joint ventures were proving more fashionable with projects such as Concorde and Airbus. More...

... to describe separately, although they are included in the overall figures, whereas the returns from the other markets were considered to be sufficient to provide an indication of the differences in perceived market opportunities. © MCB UP Limited 1997 Eastern Europe Food industry Market entry...

..., an analysis of EC material on the subject reveals that firms′ reasons for such developments appear to have become more market‐oriented over time. © MCB UP Limited 1993 European Union International marketing Joint ventures Market entry Mergers and acquisitions EUROPEAN BUSINESS REVIEW Trends...