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Keywords: Market potential
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Journal Articles
STRATEGY FORMULATION IN SMALL ENTERPRISES: A DEVELOPMENTAL APPROACH
Available to Purchase
Journal:
European Business Review
European Business Review (1991) 91 (2)
Published: 01 February 1991
... of the liberalisation of the European market in 1992. © MCB UP Limited 1991 Management development Market potential Business development Small firms Single market Marketing strategy This article was subsequently published in the Journal of European Industrial Training, Volume 15 Issue 4...
