... green consumers and a replication in other countries would help to remove any potential country bias. Practical implications Sustainable businesses are eager to learn who the green consumer is in order to define this market segment. This may not represent the best strategy, however. Targeting green...

... of arms) uncompetitive in overseas markets. At its peak, the total external trade of the former USSR (with a population of 280 million) never exceeded that of Belgium[ 4 ]. Eastern Europe Market segmentation Private sector Resources Western Europe To date, popular debate about Eastern...