...), the authors explored the trajectories of persistence in exporting. The authors applied data envelopment analysis to measure operational and marketing capabilities and group-based trajectory modeling to discover and link such trajectories to firms’ capabilities. Findings The authors identified four...

...Aydin Kayabasi; Thandiwe Mtetwa Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation...