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Keywords: Marketing capability
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Journal Articles
Journal:
European Business Review
European Business Review (2022) 34 (5): 642–665.
Published: 04 May 2022
.... Findings The findings reveal as predicted that four out of the five organisational capabilities tested were indeed important predictors of SMEs’ financial viability. Specifically, managerial capability, supply chain capability, operations capability and marketing capability were found to positively...
