...Åke Finne; Tore Strandvik Purpose The purpose of this paper is to examine the concept of invisible communication and its implications in marketing communication. It defines invisible communication and proposes an analytic framework enabling an expanded view of marketing communication. Design...

... ”, Business Week, 8 November. What Car? (1998 , What Car?, April, p. 124 . © MCB UP Limited 1999 Motor industry Television Marketing Marketing communications The way television is delivered and viewed is expected to change dramatically over the next few years. Commercial...

... UP Limited 1998 Direct marketing European Union Marketing communications Marketing strategy USA The growth of direct response advertising is a reflection of the changing lifestyles that exist in today’s society. For example, the widespread use of credit cards, women working...

.... Implementing an effective marketing plan for Europe will for most companies demand changes in management structure, so as to profit from the new opportunities for integrated marketing communications campaigns. © MCB UP Limited 1991 Europe Organizational structure Single market Marketing...