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Keywords: Marketing mix adaptation
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Journal Articles
European Business Review (2024) 36 (2): 225–248.
Published: 13 September 2023
...Fatma Demirağ; Aydın Kayabaşı Purpose The Uppsala internationalization model is one of the widely accepted models for the development of exports. This model suggests that the explanation of relations between psychic distance, its antecedents and marketing mix adaptation would lead to successful...

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