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Keywords: Marketing research
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Journal Articles
To what is the review process relevant?: What’s right and what’s wrong with peer review for academic business journals
Available to Purchase
Journal:
European Business Review
European Business Review (2018) 30 (2): 145–156.
Published: 12 March 2018
... at: bbabin@latech.edu 06 09 2017 31 10 2017 01 11 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Integrity Publication Marketing research Academic journals Review process Is the double blind-review process sacrosanct...
Journal Articles
I have seen the future and it sucks: reactionary reflections on reading, writing and research
Available to Purchase
Journal:
European Business Review
European Business Review (2012) 24 (1): 5–19.
Published: 06 January 2012
... circus and, most importantly of all, strenuously avoiding putting a foot out of place or upsetting the academic applecart. Marketing Research work Marketing theory Reading marketing Writing marketing Marketing research Retrospective reflections Everything begins with a story (Joseph...
Journal Articles
Marketing in 1992 and Beyond
Available to Purchase
Journal:
European Business Review
European Business Review (1989) 89 (3)
Published: 01 March 1989
... levels of executives have to be put aside or it could come from spotting change in in order to speed up the process of getting the consumers' needs which allow the break- best from R&D to the market. through to be exploited. We need to know For the market researcher, there is just not more about how...
