Keywords: Marketing research
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Journal Articles
Journal Articles
European Business Review (2012) 24 (1): 5–19.
Published: 06 January 2012
.... Stephen Brown can be contacted at: sfx.brown@ulster.ac.uk © Emerald Group Publishing Limited 2012 Marketing Research work Marketing theory Reading marketing Writing marketing Marketing research Retrospective reflections Everything begins with a story (Joseph Campbell (attrib...
Journal Articles
European Business Review (1989) 89 (3)
Published: 01 March 1989
... Limited 1989 Consumers Europe Marketing Marketing research Trends EBR Volume '89 Number 3 MARKETING IN 1992 AND BEYOND by Elizabeth Nelson The period of the late 1940s and 1950s in Europe was one of strong commitment to the work ethic It was a period not only of physical rebuilding...

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