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Journal Articles
European Business Review (2012) 24 (1): 5–19.
Published: 06 January 2012
... circus and, most importantly of all, strenuously avoiding putting a foot out of place or upsetting the academic applecart. Marketing Research work Marketing theory Reading marketing Writing marketing Marketing research Retrospective reflections Everything begins with a story (Joseph...
Journal Articles
European Business Review (1989) 89 (3)
Published: 01 March 1989
... levels of executives have to be put aside or it could come from spotting change in in order to speed up the process of getting the consumers' needs which allow the break- best from R&D to the market. through to be exploited. We need to know For the market researcher, there is just not more about how...

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