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Keywords: Meta analysis
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Journal Articles
Journal:
European Business Review
European Business Review (2025) 37 (5): 810–834.
Published: 13 June 2025
... success, yet questions remain regarding their antecedent relationships, the mediating role of marketing capabilities in firm performance and contextual contingencies. Design/methodology/approach The authors conducted a meta-analysis using meta-analytic structural equation modeling of 78 independent...
