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Keywords: Middle income
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Journal Articles
Through the pyramid: implications of interconnectedness in Africa
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (3): 289–303.
Published: 13 May 2019
...Kerry Chipp; Marcus Carter; Manoj Chiba Purpose Many markets are conceptualized as a stratified low- and middle-income “pyramid” of consumers. Emerging markets are sites of rapid consumer mobility, and thus the middle class there is connected to, and often supports, low-income relatives...
