Keywords: Models
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Journal Articles
European Business Review (2006) 18 (4): 266–293.
Published: 01 July 2006
... chronicled in corporate case studies and trade journals. Findings The literature casts marketing strategy formulation and implementation in the context of strategic planning and marketing strategy process models. The focus of the strategic planning model is on achieving corporate financial objectives...
Journal Articles
European Business Review (1999) 99 (6): 405–407.
Published: 01 December 1999
... --> Globalization Organizational performance Models Success The key to this book is in the subtitle, the concept of “globalization” that is, how to take a business to a world level. Part of Gulf’s “Improving Human Performance Series”, it focuses upon 40 pre‐eminent global companies located in six continents...
Journal Articles
European Business Review (1999) 99 (6): 383–392.
Published: 01 December 1999
... of conflict is discussed, and contributors to conflict explored. A variety of conflict management techniques is reviewed and discussed. Finally, a proposed nine‐step model for managing conflict is presented. The proposed model is then applied to the case situation to illustrate its practical applicability...
Journal Articles

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